Steelers first in local market brand strength

"The Pittsburgh Steelers are more than just a good football team. They're also a powerful brand.
The franchise was named the strongest team brand in its local market compared with scores of other professional sports teams across the country in a new consumer survey"

Anyone that has been to Pittsburgh can vouch for this. I have seen the Steelers logo painted on a side street, I have seen busloads of fans pulling up to a hotel the weekend of a game, and I have seen Pittsburgh fans gathered around a tv watching the game with an intensity of generals at war.